Examlex
Which of the following factors is included in Gray's theory?
Franchise Agreement
A legal contract whereby a franchisor allows a franchisee to use its business model and brand for a specified period in exchange for a fee.
Franchisee
An individual or company that has obtained the rights to use a brand's name, products, and processes to sell goods or services.
Direct Investment
The purchase of a substantial stake in a foreign company or the establishment of business operations in a foreign country, such as a factory or other facility.
Greatest Potential Risk
Refers to the highest level of uncertainty or danger that could impact the success or existence of a project or investment.
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