Jerry Is Trying to Be Just Like His Father, Despite

question 74

Multiple Choice

Jerry is trying to be just like his father, despite different cues. This is an example of

• A) an anticipatory response.
• B) copying.
• C) matched dependent behavior.
• D) same behavior.

---

Definitions:

Posttesting

The evaluation of an IMC campaign’s impact after it has been implemented.

Coupon Redemption Rate

The percentage of issued coupons that are used by consumers to make a purchase, indicating the effectiveness of coupon campaigns.

Sales Promotion

Marketing activities that aim to temporarily increase interest, demand, or sales of a product or service through incentives.

Flighting

An advertising strategy where ads are run for set periods of time, followed by periods with no ads, to optimize budgets and impact.