A Primary Reinforcer

question 171

Multiple Choice

A primary reinforcer

• A) increases the frequency of responding.
• B) is always pleasant.
• C) is determined by the environment.
• D) is learned, rather than innate.

---

Definitions:

Deceptive Pricing

A misleading business practice where the price advertised is not fully transparent, leading consumers to believe they are paying less than the actual cost.

Price Discrimination

A pricing strategy where a company charges different prices for the same product or service based on various criteria like customer location, purchasing power, or quantity bought.

Vertical Price Fixing

An agreement among participants on different levels of the same supply chain to control prices passed on to consumers.

Tying Arrangement

A business agreement in which the sale of one product or service is linked to the purchase of an additional product or service.