Examlex
Rogers thought that clinical experience demonstrated the effectiveness of his therapy, making
research unnecessary.
Rational Appeal
A persuasive technique that uses logical arguments and factual evidence to convince the audience.
Emotional Appeal
Emotional appeal is a persuasive technique that attempts to provoke an emotional response in the audience to influence their attitudes, beliefs, or behavior.
Fear Appeal
A persuasive communication strategy that uses the threat of negative consequences to influence behavior.
Sex Appeal
The ability to attract others sexually, often leveraged in marketing or personal interactions to garner interest or desire.
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