Which of the Following Data-Mining Applications Identifies Customers for Promotional

question 25

Multiple Choice

Which of the following data-mining applications identifies customers for promotional activity?

• A) Population profiling
• B) Target marketing
• C) Usage analysis
• D) Product affinity

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Definitions:

Justice

The principle of fairness where individuals receive what they are due, often applied in legal and ethical contexts.

American Psychological Association

A professional organization representing psychology in the United States, known for its publication standards and ethical guidelines in research.

First Authorship

The position attributed to the primary contributor of a multi-authored research paper, indicating the person who has made the most significant contribution to the work.

Supervisor

A supervisor is an individual who oversees and directs the work of others, ensuring tasks are completed accurately and efficiently.