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Promotion is taking steps to protect our image by reducing the negative aspects of ourselves visible to others.
Psychoanalytic Theory
A theory of personality development and therapeutic technique that emphasizes unconscious motivations and conflicts.
Behaviourism
A theory of learning which states that all behaviors are acquired through conditioning.
Unconscious Motives
Desires or drives that an individual is not aware of but that influence their behavior or emotional responses.
Sociohistorical Context
The combination of social and historical factors surrounding an event, individual, or movement, influencing its development and perception.
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