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Freud believed that, on an unconscious level, all humans have criminal tendencies and
that each of us is continually struggling against these tendencies.
Target Return
Is a pricing strategy aimed at achieving a specific return on investment or sales volume goals.
Maximizing Profits
A profit strategy that relies primarily on economic theory. If a firm can accurately specify a mathematical model that captures all the factors required to explain and predict sales and profits, it should be able to identify the price at which its profits are maximized.
Price Levels
Refers to the average of current prices across the entire spectrum of goods and services produced in the economy, often measured over time to assess inflation or deflation.
Sales
The activities and processes that lead to the selling of goods or services.
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