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The appropriate discount rate, r, is the return that the market or the consensus of investors requires on the asset. A convenient (but approximate) expression for the appropriate discount rate is this: r = RR + IP + DP + MP + LP + EPP where ________.
Impression Management Tactics
Strategies used by individuals or organizations to influence the perceptions of others about them.
Eye Contact
The act of looking directly into another person's eyes, which is a powerful form of non-verbal communication that can convey confidence, interest, or empathy.
Dress Up
The act of wearing formal or fancy clothing, often for a special occasion or event.
Selective Perception
The process by which individuals focus on certain stimuli within their environment while ignoring others, influenced by their interests, background, and attitudes.
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