Examlex
What is a dark pool? Describe two of the sponsors of dark pools.
Contest
A brand-sponsored competition that requires some form of skill or effort.
Sweepstakes
A form of sales promotion that offers prizes based on a chance drawing of entrants’ names.
Persuasive Advertising
A type of advertising aimed at encouraging potential customers to buy a product or service by appealing to their emotions, desires, or reason.
Target Audience
A specific group of consumers identified as the recipients of a particular marketing message or campaign.
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