A Global Cities Dialogue Project Was Initiated in the Cape

question 3

Multiple Choice

A Global Cities Dialogue project was initiated in the Cape Verde Islands as a response to the digital divide by providing refurbished computers and mobile devices to elementary, middle and high school students. This project was initiated by which of the following?

• A) business in the Cape Verde Islands
• B) the city of Luxembourg
• C) people of Rufisque, Senegal
• D) government of the Cape Verde Islands

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Definitions:

Single Product

A business strategy focused on the development, production, and sale of one particular product, rather than diversifying into multiple lines.

Market Segments

The relatively homogeneous groups of prospective buyers who have common needs and will respond similarly to a marketing action.

Market Needs

The specific requirements or demands of a target market that businesses aim to satisfy with their products or services.

Marketing Program

A plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers.