People Are Likely to Be Persuaded by Peripheral Cues When

question 64

True/False

People are likely to be persuaded by peripheral cues when the speaker uses indirect persuasion.

---

Definitions:

Efficiency

The ability to accomplish a task with the least waste of time and effort.

Effectiveness

The degree to which a procedure, when used under usual or everyday conditions, achieves the intended effect or results, distinguishing it from efficacy, which is measured under idealized conditions.

Efficacy

The ability to produce a desired or intended result.

Power

The probability that a test will correctly reject a false null hypothesis; in other words, the ability of a study to detect an effect if there is one.