Examlex
Match the term with its definition.
-Civility
Expertise
Advanced knowledge or skill in a particular field, acquired by experience, study, or training.
Peripheral-Route Processing
A method of persuasion that relies on superficial cues and heuristics, such as the attractiveness of the speaker, instead of the quality of the argument.
Credible
Being believable or worthy of trust based on evidence or reasoning.
Central Route
A method of persuasion that involves deep thinking and the logical processing of information, leading to lasting attitude change.
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