Which of the Following Criteria Should Be Used When Making

question 36

Multiple Choice

Which of the following criteria should be used when making a decision about whether or not to drop a market segment?

• A) Total contribution margin of the segment
• B) Contribution margin available to cover indirect fixed costs
• C) Net income of the segment
• D) Segment margin available to cover indirect fixed costs

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Definitions:

Eye Contact

The act of two people looking into each other's eyes, which is a crucial non-verbal communication tool indicating various emotions and intentions.

Low-Context Culture

A communication style where most of the information is explicitly stated in the message itself, relying less on the context or non-verbal cues.

Receptive Mind-Set

An attitude or readiness to receive new ideas or information without prejudice.

Time

A constant, quantifiable value through which occurrences are sequenced from the past, through the present, and into the future.