The Four-Way Test

question 142

Multiple Choice

The four-way test:

• A) is a means of identifying potential whistleblowers within an organizational setting.
• B) is a generic means of assessing whether a business transaction is ethical.
• C) relies on Theory Y attitudes.
• D) none of the answers are correct

---

Definitions:

SAM

An abbreviation for Serviceable Available Market, which is the portion of the Total Available Market that can actually be reached by a company.

TAM

Total Addressable Market, which refers to the overall revenue opportunity available or potential market for a product or service.

Exclusionary Personas

User archetypes designed to outline the characteristics of potential users who are specifically not the target audience for a product or service, aiming for a more focused marketing strategy.

Entrepreneur

A person who creates, organizes, and manages a business venture, taking on financial risks in hopes of profit.