Which of the Following Is Not a Characteristic of the Creative

question 17

Multiple Choice

Which of the following is not a characteristic of the creative process?

• A) Long, rather than short in duration
• B) Ambiguous, rather than certain and concrete
• C) Involving simple mental models to solve bigger problems
• D) Oriented towards defining problems rather than finding short-term fixes

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Definitions:

Source Effects

The impact that the source of a message has on the credibility, persuasiveness, or effectiveness of the communication.

Special Message Conditions

These are specific circumstances or contexts in which the communication or marketing message's effectiveness may be enhanced or diminished.

Stealth Campaign

A marketing strategy that promotes a product or service to consumers without them realizing they are being marketed to.

Electronics Firm

A company that designs, manufactures, and/or sells electronic goods and devices, ranging from consumer electronics to specialized industrial equipment.