Brenda Often Tries to Make Herself Look Good by Making

question 18

Multiple Choice

Brenda often tries to make herself look good by making others look bad.This type of communication is known as:

• A) One-upmanship
• B) Falsehoods
• C) Put-downs
• D) Defensive

---

Definitions:

Differentiation Strategy

A business approach where a company develops unique products or services to stand out from competitors in the marketplace.

Unique Products

Goods or services that offer distinct features or benefits not commonly found in similar offerings from competitors.

Persuade Customers

The process of convincing potential buyers to purchase a product or service through various techniques, including advertising, personal selling, and promotions.

Captured Value

The total value a company can capture from its product or service, often reflecting its competitive advantage.