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Marcom Plan
Short for Marketing Communications Plan, it outlines an organization's strategy and activities to communicate with its target market to achieve its marketing goals.
Stand-Alone Campaigns
Marketing efforts that are executed independently, without being integrated into a broader marketing strategy or campaign.
Holistic Model
An approach or strategy that considers all parts of a whole to be interconnected and understanding that they must be analyzed together to fully comprehend the overall context.
Hub and Spoke
A model of distribution in which a centralized 'hub' exists (such as a website or main office) from which operations or information is directed out to smaller 'spokes' (local offices, satellite websites).
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