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________ are characterized by small incisors and large premolars with sharp crests.
Evaluative Criteria
The various dimensions, standards, or attributes that consumers consider when judging the merits of competing options.
Consideration Set
A group of brands or products that a consumer views as viable options to fulfill a specific need or desire.
Subjective Attributes
Qualitative features or characteristics of a product or service that are based on personal opinions, tastes, and preferences.
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