An Exception to This Civil Rights Law That Allows an Employer

question 31

Multiple Choice

An exception to this civil rights law that allows an employer to hire employees of a specific gender when business necessity requires it is:

• A)disparate impact.
• B)disparate treatment.
• C)bona fide occupational qualification.
• D)criterion-related validity.

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Definitions:

Campaign

A coordinated series of activities or strategies designed to achieve a particular goal, such as marketing or political objectives.

Target Audience

A specific group of consumers within the predetermined target market, identified as the intended recipient of a product, advertisement, or message.

Advertising Budget

The allocated amount of financial resources a company plans to spend on promoting its products or brand through various forms of media over a specific period.

Market Research

The systematic gathering, recording, analyzing, and interpretation of data about market conditions, competitors, and consumers for decision-making purposes.