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Which of the following industries is mostly covered by State laws, as opposed to federal regulation?
Brand-Relationship Metaphors
The use of metaphorical language to describe the relationship between brands and their consumers.
Jobs to Be Done
A framework that focuses on understanding and fulfilling the specific needs or jobs customers are trying to accomplish with a product or service.
Emotional Needs
Fundamental human desires for emotional fulfillment, such as belonging, love, and self-esteem, that brands can address in their offerings.
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