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The Utilitarian Theory:
Market Growth Rate
The pace at which a specific market expands over a given period, often measured as a percentage.
Renewable Energy
Energy sourced from natural processes that are replenished constantly, such as solar, wind, and hydroelectric power.
NAICS Code
A numerical classification system that categorizes businesses into industries based on their activities for the purpose of collecting, analyzing, and publishing statistical data.
Geographic Segmentation
The division of a market into different geographical units such as regions, cities, or countries to tailor marketing efforts.
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