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If a check is made payable to Paolo, and Paolo signs on the back of the check, Paolo is:
Advertising Campaign
A series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).
Barrier
A barrier is an obstacle that prevents movement, access, or progress towards a goal or between entities.
Loss Aversion
Loss aversion refers to people's tendency to prefer avoiding losses rather than acquiring equivalent gains: it is better to not lose $5 than to find $5.
Negative Impact
Adverse effects or damages caused by an action or event.
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