Examlex
When an enterprise has made false and deceptive statements in advertising, the FTC may require new advertising to correct the former statement so that consumers are aware of the truth. This corrective advertising required by the FTC is also called __________ advertising.
Shock
A sudden and often intense disturbance of the mind, emotions, or sensibility due to a traumatic event or unexpected news.
Informational Value
The usefulness or relevance of data or information in decision-making or problem-solving processes.
Classical Conditioning
A habituation method wherein two stimuli are systematically paired together; as a result, a response initially stimulated by the second stimulus is later elicited by the first stimulus on its own.
Conditioned Response
A learned response to a previously neutral stimulus that has become associated with a significant stimulus.
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