Algonquin Industries Was a Small Business That Hired Mostly Recent

question 23

Essay

Algonquin Industries was a small business that hired mostly recent immigrants to the United States and paid them a minimum wage. The business prospered and people began to come around to organize the workers into a union. Officials of Algonquin spoke against the advisability of joining the union. Finally, a date for a certification vote was set. In the days leading up to the vote, Algonquin officials began to intimate that those workers who voted against the union would receive overtime opportunities "as they became available." A charge has been brought that this is an unfair labor practice. Decide.

---

Definitions:

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, often identified as product, price, place, and promotion.

Global Marketing

The process of planning and conducting transactions across national borders to create exchanges that satisfy the objectives of individuals and organizations on a global scale.

Marketing Concept

A business philosophy suggesting that satisfying customer needs and wants is the key to achieving organizational goals.

Sales Orientation

A business approach focused on selling as many products as possible without necessarily considering customer needs and wants.