Examlex
The known user rule imposes liability on the accountant for malpractice when he can foresee the parties who will rely on his work in the financial statements.
Relationship Selling
A sales approach focusing on building long-term relationships with customers, rather than on individual transactions.
Transaction Selling
Transaction Selling focuses on immediate sales without necessarily building long-term customer relationships, prioritizing quick deals and exchanges.
Partnering/Consultative Selling
A sales approach that focuses on building long-term relationships by providing value and advice, rather than just selling products.
Cognitive Dissonance
A psychological phenomenon where an individual experiences mental discomfort or stress from holding two or more conflicting beliefs, values, or attitudes.
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