Assume That the Danish Krone [DKK] Price of One British

question 83

Multiple Choice

Assume that the Danish krone [DKK] price of one British pound is DKK 10.5. If it costs 45 pounds per day to rent a car in London and DKK 480.5 to do so in Copenhagen, which of the following is true?

• A) The cost of renting a car is the same in both cities.
• B) The cost of renting a car is DKK 8 less in London.
• C) The cost of renting a car is DKK 45.76 less in London.
• D) The cost of renting a car is DKK 10.67 more in Copenhagen.
• E) The cost of renting a car is DKK 4.28 less in London.

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Definitions:

Product Differentiation

The strategy of distinguishing a product or service from others in the market to make it more attractive to a particular target market.

Marketing Mix Actions

Decisions related to the four Ps (Product, Price, Place, Promotion) that companies adjust to meet the needs of their target market.

Core Values

The fundamental, passionate, and enduring principles of an organization that guide its conduct over time.

Marketing Actions

Strategic steps taken by companies to promote and sell their products or services to their target audience.