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When Pepsi is considering a price hike, it needs to consider how Coke may react. This situation is called:
Amazon.com
A global online retail platform and technology company that offers a wide range of products and services, including e-commerce, cloud computing, and artificial intelligence.
Customer Data
consists of information about customers that companies collect, analyze, and use to understand preferences, behaviors, and demographics.
Businesses
Organizations engaged in commercial, industrial, or professional activities, aimed at generating profits through offering goods or services.
Direct Marketing
A form of advertising which allows businesses to communicate straight to the consumer through various media.
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