Examlex
The manipulation of spending to influence aggregate demand was first put forward because:
Customer Interests
Preferences, needs, or desires that influence a customer's decision to purchase a product or service.
Marketing Mix
The set of actions, or tactics, that a company uses to promote its brand or product in the market, typically discussed as Product, Price, Place, and Promotion.
Distribution
The process of making a product or service available for the consumer or business user who needs it, including storage, transportation, and delivery.
Place
In marketing, one of the four P's, referring to the distribution or location strategy for making a product or service available to consumers.
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