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The speculative demand for money shows the relationship between money demand and:
Brand Character
The unique set of human-like attributes and qualities associated with a brand that forms its personality, aiding in consumer connection and differentiation.
Brand Purpose
The reason a brand exists beyond making a profit, often framed as its contribution to society or consumers' lives, enhancing its emotional connection with customers.
Brand Storytelling
The use of narrative and creative expression to communicate a brand’s values, history, and mission to engage consumers emotionally.
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