Which of the Following Is the Best Statement Reflecting the Purpose

question 58

Multiple Choice

Which of the following is the best statement reflecting the purpose of marketing research?

• A) To provide consumers with information they need to evaluate products and services at a profit.
• B) To provide information that improves profitability.
• C) To link the environments to the firm.
• D) To link target markets to specific decision makers at all levels within firms.
• E) To link the consumer to the marketer by providing information that can be used in making marketing decisions.

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Definitions:

Margin

The difference between the selling price of a product or service and the cost of its production or acquisition, indicating the profit.

Economic Activity

Economic activity refers to the actions that involve the production, distribution, and consumption of goods and services within an economy.

Marginal Analysis

An examination of the benefits and costs of increasing or decreasing a unit of production or consumption.

Hungry

The physical sensation of needing or wanting to eat; a condition resulting from not consuming enough food.