Rachel Would Like to Create a New Department Within Her

question 18

Multiple Choice

Rachel would like to create a new department within her firm. She wishes that her firm could provide information that will help link consumers outside the firm to individuals in the firm. The individuals inside the firm would make decisions used to identify marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and perhaps improve the understanding of marketing as a process. Rachel should name this department:

• A) The Department Of Consumer Public Information
• B) The Marketing Research Department
• C) The Marketing Performance And Evaluation Department
• D) The Marketing Opportunities Department