The Marketing Research Industry Has a Certified Marketing Research Professional

question 77

Multiple Choice

The marketing research industry has a Certified Marketing Research Professional (CMRP) designation facilitated by the:

• A) Marketing Research and Intelligence Association (MRIA)
• B) Professional Marketing Research Society (PMRS)
• C) Canadian Association of Market Research Organizations (CAMRO)
• D) Institute for Professional Development
• E) Canadian Marketing Association (CMA)

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Definitions:

Promotional Allowances

Cash payments or an extra amount of “free goods” awarded sellers in the marketing channel for undertaking certain advertising or selling activities to promote a product.

Product-line Pricing

A pricing strategy where different products in the same product line are priced differently, often based on features, materials, or product versions.

Cost-plus-percentage

A pricing method where a fixed percentage is added to the total cost of production as the profit margin.

Variable Costs

Costs that change in proportion to the goods or services that a business produces.