The Key Reason That the Marketing Concept Has Been Recognized

question 45

Multiple Choice

The key reason that the marketing concept has been recognized as the "right philosophy" is that it:

• A) is well established in the marketing literature.
• B) has been recommended by successful marketing executives.
• C) puts the consumer first.
• D) does not rely on high-pressure selling.
• E) recognizes that profits are a result of sales volume.

---

Definitions:

Skin Cancer

A type of cancer that develops in the skin cells, often due to excessive exposure to ultraviolet (UV) light.

Human Capital

The stock of skills, knowledge, and social and personality attributes, including creativity, embodied in the ability to perform labor so as to produce economic value.

Compensating Differential

A difference in wages that arises to compensate employees for unpleasant aspects of a job, such as risk of injury or inconvenient work hours.

Eye Surgeon

A medical doctor specializing in the diagnosis and surgical treatment of disorders and diseases of the eye.