Several Product Failures Were Presented in Your Textbook

question 9

Multiple Choice

Several product failures were presented in your textbook. The key reason given for the failure of cappuccino flavour Trident Sugarless Gum was:

• A) most people said they want gum to help remove coffee breath.
• B) the competition's flavour was better.
• C) the product was over priced.
• D) the packaging was inferior that the product.
• E) the product ended up being too granular for consumer preferences.

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Definitions:

Groupthink

A psychological phenomenon where the desire for group consensus overrides people's common sense or logical reasoning.

Devil's Advocacy

A technique used in decision making and problem solving that involves taking an opposing viewpoint or position to uncover flaws or test the validity of a proposal.

Dialectical Inquiry

A debate between two opposing sets of recommendations.

Participative Decision Making

A decision-making process where all members of a group are involved in identifying essential decisions and developing strategies to reach them.