One of the Uses of Marketing Research Is to Identify

question 59

True/False

One of the uses of marketing research is to identify market opportunities;however,the identification of problems is not a use of marketing research,but rather a use of the firm's internal auditing system.

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Definitions:

Experiment

A scientific procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact by controlling and manipulating variables.

Confound

A variable that influences both the dependent and independent variables in a study, potentially misleading the results or conclusions.

Independent Variable

In an experiment, the variable that is manipulated or changed by the researcher to observe its effects on the dependent variable.

Independent Variable

A variable that is manipulated in an experiment to observe its effect on the dependent variable.