Rachel Would Like to Create a New Department Within Her

question 18

Multiple Choice

Rachel would like to create a new department within her firm. She wishes that her firm could provide information that will help link consumers outside the firm to individuals in the firm. The individuals inside the firm would make decisions used to identify marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and perhaps improve the understanding of marketing as a process. Rachel should name this department:

• A) The Department Of Consumer Public Information
• B) The Marketing Research Department
• C) The Marketing Performance And Evaluation Department
• D) The Marketing Opportunities Department

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Definitions:

Person-organization Fit

The compatibility between an individual’s personality, skills, and values, and the culture, requirements, and values of an organization.

Emotional Expression

The process of conveying feelings and emotions through words, facial expressions, or actions.

Job Identification

The process or state by which an individual aligns their identity or personal sense of self with their professional role or job.

Emotional State

The current condition of a person's feelings or affective experience, which can influence behavior and decision-making.