Internal Suppliers of Marketing Research May Elect Several Methods to Provide

question 48

Multiple Choice

Internal suppliers of marketing research may elect several methods to provide the research function. Which of the following is NOT one of the methods described in the textbook?

• A) Placing a single individual in charge.
• B) Developing a department organized by marketing function.
• C) Assigning no one in particular.
• D) Assigning an outside firm.
• E) Developing a department organized by research process.

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Definitions:

Appropriate Reaction

A response or behavior that is suitable or fitting for a particular situation or context.

Incorrect Information

Wrong, inaccurate, or misleading data or facts.

The Misguided

Refers to individuals or groups led astray, often due to misinformation or poor judgment.

Responding To Rumors

The process of addressing and managing unfounded information that could affect personal or organizational reputation.