Which of the Following Is NOT True Regarding the Steps

question 31

Multiple Choice

Which of the following is NOT true regarding the steps in the marketing research process?

• A) Not all studies use all steps in the marketing research process.
• B) There is nothing sacred about the number of steps in the research process as proposed by your authors.
• C) The steps in the textbook are universally accepted and are adopted by the Canadian Marketing Association.
• D) One of the steps in the marketing research process is defining the problem.
• E) The last step in the marketing research process is preparing and presenting a final research report.

---

Definitions:

Marketing Program

A coordinated set of activities or strategies designed to achieve marketing objectives and satisfy customer needs.

Engagement Optimization

Engagement optimization refers to the strategies and processes aimed at increasing the involvement and satisfaction of users or customers with a service, product, or brand.

Performance Aspects

The various elements or factors that contribute to the effectiveness or success of a product, service, or activity.

Customer Experience

The overall perception and feeling a customer has resulting from interactions with a company’s products, services, and brands throughout the entire customer journey.