Which of the Following Is NOT True Regarding the Steps

question 31

Multiple Choice

Which of the following is NOT true regarding the steps in the marketing research process?

• A) Not all studies use all steps in the marketing research process.
• B) There is nothing sacred about the number of steps in the research process as proposed by your authors.
• C) The steps in the textbook are universally accepted and are adopted by the Canadian Marketing Association.
• D) One of the steps in the marketing research process is defining the problem.
• E) The last step in the marketing research process is preparing and presenting a final research report.

---

Definitions:

Promisor

The individual or party in a contract who makes a promise to perform an act or service.

Promisee

The party in a contract to whom a promise is made by another party (the promisor), and who stands to benefit from the fulfillment of that promise.

State Common Law

The body of law developed through court decisions and precedent, as opposed to laws enacted by a legislative body, within a particular state.

Article 2

A portion of the Uniform Commercial Code that deals specifically with the sale of goods.