The First Step in the Marketing Research Process Is

question 15

Multiple Choice

The first step in the marketing research process is:

• A) defining the problem
• B) gathering the budget necessary to conduct the research
• C) establishing the need for marketing research
• D) getting approval from top management to do research
• E) finding an appropriate marketing firm to carry out the research project

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Definitions:

Combination-of-liquids task

A cognitive task used to assess a child's understanding of conservation; involves mixing liquids to see if a child understands that volume remains constant despite changes in appearance.

Late adolescence

A developmental stage roughly ranging from ages 15 to 19, characterized by continued physical, emotional, and cognitive maturation.

Systematically generate

The process of creating or producing something in a methodical and organized manner, often following a specific set of rules or a procedure.

Hypotheses

Proposed explanations for a phenomenon, set forth as a basis for empirical testing.