Sometimes Managers Know That Marketing Research Is Not Needed

question 9

Multiple Choice

Sometimes managers know that marketing research is not needed. In which of the following cases would marketing research NOT be needed?

• A) Competitors have introduced a successful new product and it is too late to respond.
• B) Brand managers wish to assess the profitability of different items in the product line and this information is available from the internal reports system.
• C) There have been significant changes in the demographic characteristics of the market since marketing research was last conducted.
• D) A competitor has introduced a new innovative distribution system.
• E) An internal analysis indicates that the company is losing distributors at an alarming rate.

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Definitions:

Financial Accounting

The field of accounting concerned with summarizing, analyzing, and reporting financial transactions related to a business to external users.

Managerial Accounting

The field of accounting that focuses on providing information to managers for use in planning, decision-making, and operational control.

External Users

Individuals or entities outside of a company who use its financial statements, such as investors or creditors.

Internal Users

These are individuals or groups within an organization who use financial and other data in directing and controlling its operations; they include management, employees, and internal auditors.