Melissa Tudor Has Just Acquired the Yellow Pages as a New

question 29

Multiple Choice

Melissa Tudor has just acquired the Yellow Pages as a new client. The Yellow Pages wants to know how much of an increase in customers' awareness will be achieved by having ads that use colour instead of black and white. That way they know how to sell the benefits of using colour to their business customers. In order to find the answer to this question, Melissa must conduct:

• A) exploratory research
• B) descriptive research
• C) causal research
• D) longitudinal research
• E) cross sectional research

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Definitions:

Biphobia

Biphobia is a form of discrimination or prejudice against bisexual individuals, characterized by negative attitudes, beliefs, or behaviors.

Heterosexism

The discrimination or prejudice against individuals based on a presumption of heterosexuality as the norm.

Negative Sexual Labelling

Assigning derogatory or demeaning labels to individuals based on their sexual behavior or preferences, often reinforcing stigma and discrimination.

Slut-shaming

The act of criticizing or mocking a person, usually a woman, for her real or presumed sexual activity, promoting stigma and reinforcing sexual double standards.