The Purpose of an Action Standard Is To

question 18

Multiple Choice

The purpose of an action standard is to:

• A) define what action will be taken by the researcher to address the problem statement.
• B) provide focus for the client it deciding whether or not to conduct marketing research.
• C) operationalize a construct.
• D) define what action will be taken given the results of the research findings.
• E) measure the progress through a marketing research study.

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Definitions:

Perfect Substitutes

Two goods that could be used in place of each other with no loss of utility to the consumer.

Perfect Complements

Goods that are always used together in fixed proportions, where the consumption of one good requires the consumption of a specific quantity of another good.

Indifference Curves

Graphs representing combinations of goods among which a consumer is indifferent, showing trade-offs in consumption preferences.

Marginal Utility

The extra pleasure or advantage obtained from using an additional unit of a product or service.