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In the Marketing Research Industry, Validation Refers to the Process

question 69

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In the marketing research industry, validation refers to the process of recontacting all respondents in a marketing research study to determine if they indeed took part in the study.


Definitions:

Creative Personality

Characteristics and traits associated with individuals who regularly produce novel and valuable ideas or solutions.

Organizational Goals

The specific objectives or targets that an organization aims to achieve, which guide its operations and strategic direction.

Ambiguous

Lacking clear definition or form; capable of being understood in more than one way and often causing confusion or misunderstanding.

Conflict

A disagreement or clash between ideas, principles, or people, often leading to a state of tension.

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