What Type of Test Markets Are Conducted by Outside Research

question 77

Multiple Choice

What type of test markets are conducted by outside research firms who guarantee distribution of the product through prespecified types and numbers of distributors?

• A) controlled test markets
• B) electronic test markets
• C) standard test markets
• D) prespecified test markets
• E) guaranteed distribution test markets

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Definitions:

Successive Approximations

A series of gradual steps, each of which is more similar to the final desired response.

Law Of Effect

A principle of behavior psychology proposed by Edward Thorndike suggesting that actions which produce satisfying effects in a given situation become more likely to occur again, while actions producing unpleasant effects become less likely.

Cats

Domesticated felines known for their agility, curiosity, and being common household pets.

Law Of Effect

A principle in psychology that states behaviors followed by positive outcomes are likely to be repeated, and those followed by negative outcomes are not.