A Packaged Consumer Goods Company Wanted to Measure the Level

question 65

True/False

A packaged consumer goods company wanted to measure the level of brand loyalty that exists amongst its current consumer base. This is an example of exploratory research.

---

Definitions:

Self-Disclosure

The act of revealing personal information about oneself to others.

Kinesics

The study of body movement, expression, and gestures as a form of non-verbal communication.

Proxemics

The study of human use of space and the effects that population density has on behavior, communication, and social interaction.

Deindividuation

A psychological state in which an individual loses their sense of personal identity and responsibility, often leading to uncharacteristic behavior, typically as part of a group.