Which of the Following Is NOT a Potential Use of Test

question 130

Multiple Choice

Which of the following is NOT a potential use of test marketing?

• A) to evaluate the sales potential for a new product
• B) to test variations in the marketing mix for a product
• C) to measure the sales potential for a new service
• D) to test variations in the marketing mix for a service
• E) to obtain hidden motives during a purchase experience

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Definitions:

Drive Theory

is a psychological concept suggesting that behavior is motivated by the desire to meet basic biological needs or drives, such as hunger, thirst, or sex.

Psychologically Oriented

Focused or directed towards understanding the mental processes and behavior from a psychological perspective.

Instinct Approaches

Theoretical perspectives that emphasize the innate, automatic, genetic, and biological factors driving behavior.

Physiological Motivations

Basic bodily needs driving behavior, such as hunger, thirst, sleep, and avoidance of pain, essential for survival and well-being.