Which of the Following Best Illustrates What Is Meant by "Lead

question 22

Multiple Choice

Which of the following best illustrates what is meant by "lead country" test marketing?

• A) Countries should be used as test markets only when they are first (lead) in some demographic characteristic important to the product or service class.
• B) In situations where a firm wants to evaluate products in the most developed countries first because they are assumed to have the most buying power.
• C) In situations where the firm is interested in introducing its products and services globally and a single country is used as a test market because it is thought to be similar to the other neighbouring countries.
• D) In situations where there is dominant economic power of one country over those surrounding it.
• E) In situations where there is dominant political power of one country over those surrounding it.

---

Definitions:

Established Standards

Accepted levels of quality or achievement, often used as benchmarks for comparison or compliance.

Reliable

The consistency of a measure or test over time, ensuring that it produces stable and consistent results.

Psychological Test

A standardized measure of a sample of a person's behavior or mental processes, often used to assess aspects of personality, intelligence, or specific abilities.

Established Standards

Officially recognized criteria or benchmarks that are widely accepted and used for comparison or judgment.