When Two or More Secondary Sources Provide Conflicting Information, You

question 78

Multiple Choice

When two or more secondary sources provide conflicting information, you should:

• A) select the one source that has been in business the longest.
• B) evaluate the information from each source and select the source that best suits your needs for reliable and valid information.
• C) probably abandon the project if there is conflicting information; you will never have objective results upon which to base your decision.
• D) contact the client and ask which source is desired.
• E) report the discrepancies immediately to each of the two sources.

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Definitions:

Personal Selling

A direct marketing approach involving face-to-face interaction between a salesperson and a potential customer to persuade them to make a purchase.

Extremely Expensive

Describing goods or services that have a very high cost, often beyond what is considered reasonable or accessible for the average consumer.

Media Cooperation

The collaboration between different media channels and platforms to enhance content delivery, audience reach, or campaign effectiveness.

Personal Selling

A marketing strategy where sales are made one-on-one with the consumer, typically through face-to-face meetings.