There Are Many Services Available Offering Market Tracking Information

question 71

Multiple Choice

There are many services available offering market tracking information. Once such service is Nielsen Scantrack Services. Which of the following statements best reflects Nielsen Scantrack Services?

• A) Information is collected on a monthly basis.
• B) Data is available to customers on only a quarterly basis.
• C) It allows brand managers to evaluate strategies.
• D) Panel members us handheld scanners to record purchases at home.
• E) Ipsos Canada offers the same service.

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Definitions:

Conflict of Interest

A situation where an individual's or entity's personal interests could potentially interfere with their professional duties or responsibilities.

Representing

Acting on behalf of someone or something, or serving as a symbol or exemplar of a certain quality or idea.

Injures

Causes harm or damage to someone in a physical, emotional, or legal sense.

Work Product Doctrine

A legal principle that protects materials prepared by attorneys in anticipation of litigation from being disclosed to the other party.