Although the Use of Diaries in Market Tracking Is Decreasing

question 42

Multiple Choice

Although the use of diaries in market tracking is decreasing, they can still be used to aid in estimating important factors except for:

• A) market share.
• B) brand switching.
• C) brand loyalty.
• D) demographic profiles.
• E) UPC variances.

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Definitions:

Phillips Curve

An economic theory suggesting an inverse relationship between the rate of inflation and the rate of unemployment in an economy.

Unemployment Rate

The quantum of the working population that is job-free and in active search of employment.

Inflation Rate

The percentage increase in the general level of prices for goods and services over a certain period of time.

Rational Expectations School

A theory in economics that suggests individuals make decisions based on their rational outlook, available information, and past experiences.